Gary and Southwest excel at this, maintaining a fun, cohesive voice across all communication channels. Halloween, when employees get decked out in costume. They understand that social media increases transparency and accessibility and instills confidence.
No employees have ever been furloughed or laid off. Southwest currently flies Boeing s, and all but 25 have a seat configuration requiring three flight attendants. After the airline weathered the recession of andKelly and his executive team conducted a careful review of its fleet, destinations, customer experience, and reservations systems.
But Kelly says the is a better long-haul aircraft than the —so long as customer demand fills those additional 38 seats.
Tap here to turn on desktop notifications to get the news sent straight to you. I think we had customers who were fans, no doubt, but we were a niche airline. The real stunner is Atlanta, the only major U. When the individual at the helm has the right image and reputation, they impact everything from boosting the company brand to forging emotional connections with employees, investors, customers, and media.
The airline is upgrading its frequent flyer program and refreshing its five-year plan. According to Allison Kluger, a management professor at Stanford and former producer for The View, "These days, the CEO wants to be visible, serve as the embodiment of the brand and understands that the culture reflects his or her values in a very outward facing manner.
Gary notes many of these workers started in entry-level positions and worked their way up to leadership. There, Southwest will war head-to-head with Delta Air Lines on its home turf.
Gary has gone as George Washington and Gene Simmons in years past. When done right, personal branding builds mind and market share alike and influences the bottom line.
And the more we can collaborate and work together as a team, the better product we will have. We all just have to put ourselves in the shoes of the founder who has been so dramatically successful, and understand that he was turning over his baby to some guy.
There has never been a single layoff or furlough at Southwest, and employees are well-compensated -- two traits Gary takes special pride in.
When I started out, we were a fraction the size of our legacy competitors. At Southwest, every day is casual Friday.
We have been able to differentiate ourselves, especially sincemost notably with our Bags Fly Free [program] and our Bags Fly Free advertising campaign, which has been absolutely superb.
And late last month, the airline added Havana as its th destination. I think Southwest airlines is one of the top companies in the world, not just the top airline. This philosophy is built into everything from internal emails to advertising and social media.
Kelly is reluctant to refer to himself as a maverick, but his aggressive, imaginative style has drawn the praises of corporate Dallas yet again. Gary believes in "hiring for attitude and training for skill" to perpetuate an already-strong culture.
And nobody wonders if a numbers guy from finance has the skills to soar as an industry innovator. The Southwest fan page has more fans than any other airline: It ranked seventh in Consider its new, just-launched reservation system.
One airline does something brash and gets away with it; others soon follow in lockstep. Gary rocks it as Gene Simmons of Kiss at annual Halloween event. Our people serve our customers as if they were guests in their own home.Jan 10, · A year Southwest veteran, Gary began his career as Controller, moving up the ranks as Chief Financial Officer, V.P.
Finance, Executive V.P. and CFO, and finally CEO and Vice Chairman in. Gary Kelly remembers the early days of hot pants and peanuts, when the masters of the corporate sneer turned their noses skyward while discussing Southwest Airlines.
Gary Kelly. Follow Following Unfollow Gary Kelly. Leadership is about people.
Period. Great leadership is about inspiring people, serving people, caring for people, and caring about people. Apr 06, · Southwest Airlines said yesterday that its president, Colleen C.
Barrett, would give up the chief operating officer title, as the new chief executive, Gary C. Kelly, reorganizes management. View the executive profile of Gary C. Kelly, Chief Executive Officer and Chair of the Board at Southwest Airlines Co., Dallas, TX, on Equilar BoardEdge to see current and past work history and gain access to Gary C.
Kelly's network of business contacts. Gary Kelly serves as the Chairman of the Board and Chief Executive Officer at Southwest Airlines.
Under Gary's leadership, Southwest has grown to become the nation's largest airline in terms of originating domestic passengers carried and is a mainstay on Fortune magazine's list of the most admired companies in the world, ranking eighth inDownload